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    Location is everything.

    Put your brand center stage

    with location based marketing

    Join Upside and LBMA at this year's SXSW Retail Loco event

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    Your Brand.

    Activate, monetize and personalize in the moment

    with Upside's Dynamic Consumer Exchange (DCX™)

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    Online engagement

    Upside tracks over 130 million

    daily consumer expressions across social networks

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    Repeat success with

    Connect directly and know your consumer

    redemptions, point-of-sale, loyalty and performance

Sell more products to more people at a price that will maximize Upside for you and your consumer.

Upside's DCX™ is a complete 1:1 consumer promotion platform


Tailor pricing, timing and experience at the individual consumer level.


Increase loyalty through serving your consumers needs in the moment.


Remove the guesswork, cost and waste to sell more products profitably per promotional budget dollar.


Eliminate remarketing with a direct connection to the consumer.

Activate social audiences

Transform your social engagement and online impressions into in-store customers

Fueled by data, controlled by you

Engagement Analytics

Business category and peer group engagement data analytics specifically for consumer packaged goods brands.

Demand Signals

Identify and convert demand signals from your social engagement and online advertising in the moment.

Predictive Performance

Powerful algorithm predicts promotion performance, revenue impact, budget cost and return on investment.

Monetize fans in-store

with dynamic offers based on location

Simple self-publishing with organic attribution closes the loop.

Self Publishing

Self publishing web app gives brands the ability to know and respond in the moment when you have consumers' attention.

Budget Control

Patent pending controls maximize promotion performance and removes budget risk.

Mobile Experience

Award winning consumer mobile app provides high utility and ease of use at every retailer point of sale.

Personalize in the moment

to serve individual consumers needs

Repeat success with dynamic offers.

Dynamic Offers

Tailor pricing, timing and experience at the individual consumer level.

Rabid loyalty

Increase brand equity and loyalty through serving consumers' needs in the moment.

Transform Promotions

Remove the guesswork, cost and waste to sell more products profitably per promotional budget dollar.

Meet the team behind our work

Jeff Sampson

CEO & Co-founder

Jeff is a co-founder of Upside. Prior to Upside, he was co-founder and CEO of a trade promotion software startup, a global director of product management at Microsoft. Data geek, brand consumer, lacrosse statistician, football coach and foodie.

Bill Kester

VP of Business Development & Co-founder

Bill is a co-founder of Upside. Bill drove development and strategy for the Microsoft Dynamics product line in the retail / distribution markets. Bill has held similar roles at Oracle and Siebel, and was EVP of Information Resources, Inc.

Chip Wilson

CFO and VP Customer Success

Chip has broad operating experience as a CFO of consumer products companies (Trinity Frozen Foods and Coastal Villages Region Fund) and digital advertising platforms (The Elevator Channel). Previously, he was a principal in the leveraged fnance group of Banc of America Securities. Chip earned and AB from Dartmouth College and MBA from Harvard Business School. He also cooks a mean gumbo.

Matt Baker

VP Engineering

Matt is an engineering leader passionate about delivering products with awesome user experiences and backed by highly available, scalable systems. He was an early employee, systems architect, and engineering lead at Dashwire (acquired by HTC in 2011) and subsequently led a software engineering team within HTC's Creative Labs. Matt has a Bachelor of Engineering from Carleton University. He is also a fearless karaoke singer who's rendition of "Kiss" would do Prince proud.


You’re different. You hold yourself to a higher standard. You'll be a good fit with us.

We invite those individuals with a chip on their shoulder, the ones who pour their heart and soul into the designs and products they produce, the ones who feel a sense of urgency, a sense of pride, the desire to be bold and to share accomplishments with a team that feels the same way and has your back.

What people say about us

How we think

Success starts with better information about your customers

Success is achieved with direct connections for a repeatable exchange

Don't just take our word for it...

Join Upside Commerce and LBMA at RetailLoco at this years SXSW

Join us in Austin at RetailLoco on Sunday March 13 during SXSW. Sharing the stage with our LBMA friends ...


Mobile Coupons: A Little Less Conversation, a Little More Action Please

Even Elvis knew that at some point talk is cheap. As consumers we are taught from birth to look for discounts and deals. After all, only suckers ...


LINK: It's Time for a Marketing Revolution

Fred Studer is on a mission. Recently appointed as CMO of Netsuite, the marketing veteran aims to start a revolution—not just at the cloud technology company, but among all marketers.


Give us a shout