Business category and peer group engagement data analytics specifically for consumer brands.
Identify and convert demand signals from your social engagement and online advertising in the moment.
Powerful algorithm predicts promotion performance, revenue impact, budget cost and return on investment.
"Music is what feelings sound like"
— Tumblr Post
Get in the game! Share our
passion for sports
Extend your brand to the events and
chefs revered by #foodies
Tailor pricing, timing and experience at the
individual consumer level.
Increase brand equity and loyalty through serving consumers' needs in the moment.
Remove the guesswork, cost and waste to sell more products profitably by knowing your consumers.
Jeff is a co-founder of Upside. Prior to Upside, he was co-founder and CEO of a marketing technology startup, a global director of product management at Microsoft, and found his love for start-ups as a venture capitalist. Data geek, brand consumer, lacrosse statistician, football coach and foodie.
Bill is a co-founder of Upside. Bill drove development and strategy for the Microsoft Dynamics product line in the retail / distribution markets. Bill has held similar roles at Oracle and Siebel, and was EVP of Information Resources, Inc.
Matt is an engineering leader passionate about delivering products with awesome user experiences and backed by highly available, scalable systems. He was an early employee, systems architect, and engineering lead at Dashwire (acquired by HTC in 2011) and subsequently led a software engineering team within HTC's Creative Labs. Matt has a Bachelor of Engineering from Carleton University. He is also a fearless karaoke singer who's rendition of "Kiss" would do Prince proud.
We invite those individuals with a chip on their shoulder, the ones who pour their heart and soul into the designs and products they produce, the ones who feel a sense of urgency, a sense of pride, the desire to be bold and to share accomplishments with a team that feels the same way and has your back.
Marketing has to be perceived as authentically true. To achieve that, you need to take a modern marketing approach that is more organic, one that allows you to understand what the customer needs at a specific moment in time and be ready at the moment the customer is ready to respond.
If our fans have a mobile phone in one hand, we want the ability to put a Coke in the other.
Upside is a geometry-changer. Getting "Likes" doesn't cut it anymore. Brands have to convert fans into revenue.
Reward programs have been around since 1793, but it would be a mistake to believe that we as businesses and marketers have mastered the concept ...
Location-based marketing has long been called mobile's great promise. Indeed, there is a unique opportunity to reach individual mobile users ...
It's ironic that these days while mapping is as easy as a tap on a mobile device, marketers cannot easily follow the consumer's path to purchase ...